Black Games Archive

Context, Culture, and Representation


50 Cent: Blood in the Sand

Cover of game with 50 Cent standing in the foreground, arms crossed, looking into the camera and title of the game above his head.

Developer: Swordfish Studio
Publisher: THQ/Vivendi Universal
Release Year: 2009
Platform: PS3/Xbox 360
Genre: Third Person Shooter, Action
Taxonomy: Playable Black characters; Black NPCs, Voice acting/motion capture; Black cultural traditions; Anti-Blackness/ regressive characterizations

Set in an urban warzone, after 50 Cent and G-Unit perform a rap concert, they are robbed of their cash, paid in a diamond skull, which is stolen by the local crime gang. They must collect payment and enact revenge. The game features action/shooter gameplay and a soundtrack that combines 50 Cent’s greatest hits.

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